Studio —

Reference + Wieden+Kennedy New York

Role —

Creative / Art Direction

Research finds that hate crimes targeting the Asian American community in the U.S. have reached record numbers. Reference collaborated with the team at Wieden+Kennedy New York to create See Us - a bold visual identity program helping bring awareness to this issue. Messages of empowerment, set atop a rigorous use of color define the graphic system to underscore urgency and evoke strength.