Studio —

Reference

Role —

Creative / Art Direction

A collaboration between Levi’s and LEGO brings together two brands championing self-expression. Reference was tapped by the Levi’s team to explore bringing the creative merger to life. Our studio created motion, render, and compositional studies to capture the playful, endless options of customization. In addition to animations, our holistic approach with the brief led to the creation of Levi’s first-ever AR filter.