Studio —

Reference

Role —

Creative / Art Direction

As is tradition, Dior enhances their New Bond Street location for the festive Holiday season. Dior’s experiential team asked Reference to create a magical trompe l’oeil animation that would be projection-mapped onto the store’s exterior. The animation, consisting of elements from their campaign, also combined the architectural features of Dior’s original storefront, 30 Avenue Montaigne.