Studio —

Reference + Ogilvy New York

Role —

Creative / Art Direction

In support of the New York Philharmonic’s return to the Lincoln Center, the studio participated in a branding study alongside Ogilvy New York. With construction unexpectedly accelerated by the lockdown, a new identity was explored to commemorate the space’s unveiling in the Fall of 2022. Our proposal draws from the defining, multi-layered intersections of the city as New York’s true heart and soul.